Did you start your own Facebook page last year, and saw your engagement level and reach go down, even though you shared interesting updates every day? Did you notice that your ad expenses were rising, but your traction kept decreasing in spite of your valuable content? Are you wondering now, whether Facebook and social media in itself, was a good idea?
Well, you need not lose much hope there. If you are sharing good quality content and have built your community with targeted advertising, you have set a strong foundation. And this is the time to build upon it, and to improvise.
Let’s take a look at how you can go about improvizing your Facebook marketing strategy
Test. Test. Test.
While it’s good to have a solid content plan, it needs to be be tested as many times as possible. Post different types of content (image, links, videos, plain text), at different times during the day. You should also try targeting specific updates to a particular demographic.
This testing phase requires you to be absolutely merciless, so you can draw as much insight about your community’s behavioral habits as possible.
Watch Your Facebook Insights
Most Facebook page admins who I have interacted with, don’t go particularly deep into Facebook insights. All they look at is the reach and engagement rate for the posts they share.
Unbeknownst to them, Facebook insights offer much more. Make an effort to see the demographics of your community, and what days and times during the week they are online the most, as well as the kind of posts that resonate more with them.
The new Facebook insights will give you some really important nuggets of information and you must learn how to use them.
Refresh Your Content
On social media, people tend to get bored very soon. If you are posting only one type of content for the last 6 months (say health tips, video tutorials, quotes etc), you will soon find your the traction going down. So make sure you keep refreshing your content strategy every 3 months.
Add more variety and angles to your posts. If you’re a health brand, and you intend to post health tips every Friday, try bringing in a health expert and organize live chats on Friday evenings. Neer forget to keep reinventing yourself to ensure that your community doesn’t get bored and finds reason to engage with you every now and then.
So, there you have it. Some really easy ways to improvise your Facebook marketing strategy to keep your audience engaged with you. If you have any questions, please feel free to share them in the comments below.