Micromax Mobile was the title sponsor of Russell Peters Notorious World Tour 2013 and to engage their fans, they decided to appreciate their love by making them a part of the show.
Couple passes were up for grabs for all the venues New Delhi, Mumbai, Bangalore and Chennai.
Twitter became the launch pad for the #MicromaxLaughathon contest.
A Facebook tab was created with the intent of directing the traffic to Twitter to maximize participation for a contest wherein the fans got a chance to win couple passes for their respective cities.
They asked tweeples to tweet about the moments that make them say ‘Somebody’s gonna get a hurt real bad!’ along with the hash-tag.
- 3,483 tweets were published by users
- 32% were Retweets
- 26% (900 mentions) were Regular tweets
- 42% (1,472 mentions) were replies
- It trended across India on 4 separate occasions
- 3,483+ mentions on Twitter were garnered