Heidelberg India, global manufacturer and provider for the global printing industry has re-appointed social and digital media agency dotConverse as its social media agency for the second consecutive year.
In its role, dotConverse will be responsible for developing the overall social media messaging, content and engagement strategy. In addition, the focus will be largely on building and managing communities and relationships across online platforms and communities.
Speaking on extending its relation with dotConverse, Rajendra Prasad, Marketing Manager, Heidelberg India said, “dotConverse is helping us in creating more meaningful and frequent engagement on social media with our key audience segments. Their focus on analytics helps us in receiving actionable consumer insights. We are happy to continue our relationship with them for the second year.
Commenting on the association, Saurabh Pandey, Chief Executive Officer, dotConverse said, “This is an exciting opportunity for us to work with a global industry leader known for transforming businesses with leading-edge printing technologies. We value this partnership and continue to look forward to a fruitful and successful relationship.”
Saurabh added, “dotConverse will be looking at paid, earned and owned media strategy in a manner that can help Heidelberg improve engagement, reach and thought-leadership across the brand’s online communities.”
Social media and content marketing within B2B sector continues to be an upward trend. dotConverse works with brands across B2C and specifically B2B sectors across F&B, manufacturing and education verticals.