Twangout: Harnessing Online-Offline Integration for Your Brand


Integrating an offline activity with online channels is a great way for a brand to create content that is shareable and highly interesting. It ensures good engagement and can generate good ROI for the brand concerned.

The year 2013 saw a lot of brands attempting to integrate their offline activities with their online presence. Some fared very well while many could not. 2014 is expected to see many more such activities.

To help you understand how you can execute a successful Online-Offline integrated campaign, Social Samosa invites you to join our ‘Twangout’ on 11th of December, between 3PM – 4PM and ask away all the questions that you have.

Our Panelist

Sandeep Balan – Head, Digital Marketing at United Breweries Ltd.

Kingfisher has always been at the forefront with its excellent integration of on-ground activities with its online presence. This Twangout will help you gain knowledge from THE man who’s leading it.


What is a Twangout?

A Twangout integrates the dialogue of Twitter with the live video stream from Google Hangout. While your questions will be on Twitter, the answers will be through a live video – both integrated on one platform.

How do I Participate?

All you need to do is to tweet your query using the hashtag #SamosaChats and Sandeep will answer them via a live video link here

Join our Social Samosa LiveStream to track all the tweets regarding the Twitter Chat and watch Sandeep Balan answer the questions.

Oh… and did we mention that the best question would also receive free samosas from us?

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