- To bring Century Ply closer to the consumers in their day to day life and build an emotional bond with them
- Strengthening the positioning of the tag line!
India is a multi-cultured country and known to be a country of festivals Therefore, we hopped on to this opportunity and celebrated the spirit of festive seasons with a grand social campaign. We covered Durga puja, Diwali, Christmas and New year.
- A photo-contest application was built and hosted on Facebook where users had to capture the ‘Sab Sahe Mast Rahe’ spirit of the festival season and share them with us!
- We also posted entries submitted by users to the page to encourage participation!
- 650+ peopleshared their moments of Sab Sahe Mast Rahe with us
- Reached 78,041 users organically in a month
- 107,002 organic impressions in a month
- Reached 499270 people on Twitter in a day
- 844 direct brand mentions
- 112 new people followed us during the activity
- 300 pictures received in just one day!