Social Media Case Study : How CenturyPly Built an Emotional Bond with Its Consumers

Brand Name

CenturyPly

Agency Name

The Webitude

Objectives :

• To bring Century Ply closer to the consumers in their day to day life and build an emotional bond with them
•  Strengthening the positioning of the tag line!

Execution :

India is a multi-cultured country and known to be a country of festivals Therefore, we hopped on to this opportunity and celebrated the spirit of festive seasons with a grand social campaign. We covered Durga puja, Diwali, Christmas and New year.

• A photo-contest application was built and hosted on Facebook where users had to capture the ‘Sab Sahe Mast Rahe’ spirit of the festival season and share them with us!
• We also posted entries submitted by users to the page to encourage participation!

Results :

• 650+ peopleshared their moments of Sab Sahe Mast Rahe with us
• Reached 78,041 users organically in a month
• 107,002 organic impressions in a month
• Reached 499270 people on Twitter in a day
• 844 direct brand mentions
• 112 new people followed us during the activity
• 300 pictures received in just one day!