Social Media Case Study : How CenturyPly Built an Emotional Bond with Its Consumers

Century ply

Brand Name

CenturyPly

Agency Name

The Webitude

Objectives :

  • To bring Century Ply closer to the consumers in their day to day life and build an emotional bond with them
  •  Strengthening the positioning of the tag line!

Execution :

India is a multi-cultured country and known to be a country of festivals Therefore, we hopped on to this opportunity and celebrated the spirit of festive seasons with a grand social campaign. We covered Durga puja, Diwali, Christmas and New year.

  • A photo-contest application was built and hosted on Facebook where users had to capture the ‘Sab Sahe Mast Rahe’ spirit of the festival season and share them with us!
  • We also posted entries submitted by users to the page to encourage participation!

Results :

  • 650+ peopleshared their moments of Sab Sahe Mast Rahe with us
  • Reached 78,041 users organically in a month
  • 107,002 organic impressions in a month
  • Reached 499270 people on Twitter in a day
  • 844 direct brand mentions
  • 112 new people followed us during the activity
  • 300 pictures received in just one day!

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