Social Media Case Study: How Fiama Di Wills Launched Its Signature Series Designed By Wendell Rodricks

    Social Media Case Study How Fiama Di Wills Launched Its Signature ...

    Brand name :

    Fiama Di Wills

    Agency Name :

    Interactive Avenues

    Objectives :

    •  To build up on Fiama’s inspiration to launch a Gel Bathing Bar with the goodness of Gold exclusively designed by Wendell Rodricks.
    •  Establish Fiama’s Signature Style by building up on #MySignatureStyle & driving conversations around topics like Fashion, Glamour & Wendell Rodricks.

    Execution :

    The campaign was divided into 3 phases beginning with the pre-launch phase where the key elements of the Signature Series were introduced. Further buzz was generated by amplifying the launch at the Wills India Fashion Week.

    Results :

    #MySignatureStyle – generated over 6000+ mentions across social platforms.

    The hashtag #MySignatureStyle, trended on all 4 days of the campaign in India with 63% of women participating.

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