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- To build up on Fiama’s inspiration to launch a Gel Bathing Bar with the goodness of Gold exclusively designed by Wendell Rodricks.
- Establish Fiama’s Signature Style by building up on #MySignatureStyle & driving conversations around topics like Fashion, Glamour & Wendell Rodricks.
The campaign was divided into 3 phases beginning with the pre-launch phase where the key elements of the Signature Series were introduced. Further buzz was generated by amplifying the launch at the Wills India Fashion Week.
#MySignatureStyle – generated over 6000+ mentions across social platforms.
The hashtag #MySignatureStyle, trended on all 4 days of the campaign in India with 63% of women participating.