Facebook has unveiled a new feature for brand pages wherein if you tag another page in an update, the same will be visible in the newsfeed of people who ‘like’ that other page – irrespective of whether they ‘like’ you or not.
The feature works the same way it does for people. If any of your friend gets tagged by another person, the same shows up on your newsfeed. By extending this feature to brand pages, Facebook has opened doors for them to reach out to a set of audience who don’t know about them yet.
Following is an example of one such update that was shared by Facebook:
Facebook’s official statement shares more details about how this update will function:
We look at many factors to make sure the most relevant stories appear in News Feed, including which posts are getting the most engagement (such as likes, comments, shares and clicks) across all of Facebook. We also consider which posts are getting the most engagement from people who like both the Page that posted and the Page that was tagged.
For example, if many people who like Dwight Howard also like the Bleacher Report, it suggests that these two Pages are connected. If we see that people who like both the Bleacher Report and Dwight Howard are liking the post above, that’s an indication that it may be relevant for people who only like Dwight Howard.
What do you think about this feature? Do you think it will boost the engagement levels for brand pages and help them increase their community size? Share your thoughts in the comments below.