This video is a part of our interview series with brand managers where we understand the client-side perspective of the social media industry. You can watch more such videos here.
In this video Mr Rajneel Kumar, VP & Business Head, Digital Media at Viacom18 talks about the ways Viacom18 works with their agencies for small and big campaigns. While they work with some agencies on a retainer basis, with some they work on a project basis.
Elaborating more on the client-agency relationship, Rajneel mentions how the internal team works in tandem with the agency in coming up with new ideas and campaigns. Watch the video to learn more about Viacom18’s association with its digital agencies.
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