Amplifon, one of the world’s largest hearing care solutions service providers in the world, has appointed KRDS to hold its social media mandate for India in 2014.
KRDS will be in charge of the company’s social media strategy, as well as its community management. The social media agency will also be responsible for Amplifon India’s media purchase and will create several Facebook applications for the care service provider this year. The account will be handled from KRDS’ New Delhi office.
Amandeep Singh, Business Head – New Delhi at KRDS India, says:
We are very happy and proud to have been chosen as Amplifon’s Social Media Partner for 2014. We have set ourselves a goal: to create an important social media presence and an efficient social media strategy for the brand. We are confident this will be achieved by addressing strong messages, by leveraging and by reaching to India’s over 55 year old generation, which is often confronted to hearing loss problems. In addition to this, we will concentrate our efforts on successfully addressing the +55 year old generation’s key influencers: the grandchildren and the children.
Gaurav Bali, Head of Marketing, Amplifon (India) Pvt. Ltd, adds:
Amplifon is a global brand and for the past 60 years has been the worldwide leader in providing the most innovative comprehensive hearing care services. Social media is on a rise and people search, interact and respond quickly on social platforms. Connecting with them online along with physical interface is the need of the hour.
Amplifon has partnered with KRDS for the social media engagement in 2014. In India the awareness towards hearing care is very low and we are confident that this association will facilitate us in driving the category awareness online among the elderly and the ENT community as they bring in the global strength in social media. At Amplifon, our endeavour is to provide complete hearing care solutions services that perfectly match their lifestyle and budget.