Social Media Case Study: How Malabar Gold and Diamonds Reached Out to 227K People on Women’s Day


Brand Name

Malabar Gold and Diamonds


“Incredible Women” aims to celebrate the contribution of women in our society. It provided a platform for recognizing and acknowledging their efforts.

This was not an incentive-based campaign. They just provided a platform for our audience to share the stories of incredible women in their lives.

Campaign Objectives

  • To acknowledge the contribution of women in our society
  • To bring relevant and user-generated content for celebrating International Women’s Day on our blog


The idea was very simple and inviting – Participants were asked to go the landing page and just submit their stories.

Step 1

The campaign was kick-started with the help of a Facebook Sponsored Post, along with tweets, sent from the twitter handle.

Malabar Gold and Diamonds announcement post

Step 2

To increase the participation, user stories were shared on the Facebook Page in order to acknowledge their support;

Malabar gold & Diamonds Story Malabar gold & Diamonds Story


  • No. of stories shared – 49
  • Impressions – 261,445
  • No. of unique people reached – 227,456