Malabar Gold and Diamonds
“Incredible Women” aims to celebrate the contribution of women in our society. It provided a platform for recognizing and acknowledging their efforts.
This was not an incentive-based campaign. They just provided a platform for our audience to share the stories of incredible women in their lives.
- To acknowledge the contribution of women in our society
- To bring relevant and user-generated content for celebrating International Women’s Day on our blog
The idea was very simple and inviting – Participants were asked to go the landing page and just submit their stories.
The campaign was kick-started with the help of a Facebook Sponsored Post, along with tweets, sent from the twitter handle.
To increase the participation, user stories were shared on the Facebook Page in order to acknowledge their support;
- No. of stories shared – 49
- Impressions – 261,445
- No. of unique people reached – 227,456