Social Media Case Study: How Reliance Footprint Engaged Users with an Exclusive Facebook Offer Campaign

reliance footprint

Brand Name

Reliance Footprint

Agency Name

Alive Now

Objectives

  • Get FB fans to visit our store by giving them a special offer of 10% off.
  • Reach the core target audience of Reliance Footprint.
  • Increase database collection for future mailers, campaigns, etc.
  • Generate revenue by translating online buzz to offline footfalls and revenue

Execution

Flat 10% off campaign FB App

  • The facebook fan had to like the page and invite 5 of their friends to get exclusive 10% off coupon
  • Users had to fill in their contact details after inviting his friends
  • The voucher was sent to the email ID provided . They had take a printout and present at the store to avail offer. Alternatively they could download the voucher and present a soft copy of the same at stores

Flat 10% off campaign Mobile site 

  • After filling in the detail the exclusive voucher was e-mailed to the user . They also had the option of downloading the voucher on the mobile site itself .

Facebook exclusive campaign voucher

  • A similar customized coupon was sent to the fans e-mail ID
  • The participants had to take a printout of the voucher to avail the offer or download the voucher to their smartphone and present the same when filling
  • Every coupon was customized with users name and the coupon ID

Results

  • Revenue generated: Rs. 1,50,000
  • New fans added to the page during the campaign: 1,700 approx
  • Unique engaged users during the campaign period: 20,000 approx
  • Total reach during the campaign period: 7.9 Lacs approx
  • Total impressions during the campaign period: 10.5 Lacs approx

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