Over the course of time, content has indeed been the talk of the digital marketing industry. While the importance of quality content been discussed for a ages, Indian brands have recently started paying attention to their content strategies.
We already know that storytelling presents exciting user experiences and gives people a way to connect. It is content alone, that makes your brand lively, and compels them to engage with your brand. People crave them.
So, as marketers, all we ought to do is turn into publishers, generate countless brand stories, and give consumers the content they look for. But devising a content plan is like eating an elephant. You don’t know where to start from. And starting from scratch can be overwhelming.
To help answer your questions, Social Samosa invites you to join our ‘Twangout’ on 20th of March, between 3PM – 4PM and ask away all questions that you have about Leveraging Content to Drive Brand Engagement on Social Media
Kshitij Jain, Vice President – Marketing, Aviva India
Kshitij has been pursuing his passion for brand building across BFSI, FMCG, Automotive & Media brands for over 13 years and he currently drives Brand & Media Strategy, Digital Marketing, Customer Engagement, Research and Channel Marketing at Aviva India.
What is a Twangout?
A Twangout integrates the dialogue of Twitter with the live video stream from Google Hangout. While your questions will be on Twitter, the answers will be through a live video – both integrated on one platform.
How do I Participate?
All you need to do is to tweet your query using the hashtag #SamosaChats and Gautam will answer them via a live video link here
Join our Social Samosa LiveStream to track all the tweets regarding the Twitter Chat and watch Kshitij answer the questions.
Please register below to receive a reminder on the day of the Twangout and if you have queries about the chat, feel free to ask in the comments!