Social media as a platform for recruitment is an idea whose time is here. With a number of firms scouting for talent where people are “hanging out, spending time and engaging with others,” social networks have become “the place” to find “the right man for the job”. Given the popularity of LinkedIn as a professional networking platform, it is no surprise that LinkedIn is where people tap in to find a large talent pool and scout for potential employees.

LinkedIn Talent Solutions provides innovative recruiting tools that recruiters, recruitment agencies and firms engaged in talent search can use to spot the right person for the job on offer. LinkedIn’s Recruiter is one such powerful tool that enables recruiters to give the right direction to their search for employees. Here’s the what, how, and why of the LinkedIn Recruiter…

What is the LinkedIn Recruiter?

LinkedIn Recruiter (LIR) is a tool which corporate and third party recruiters can use to establish contact with potential employees. It empowers recruiters with the means to engage with active candidates and spot passive candidates from LinkedIn’s wide network with greater ease.

How recruiters can use it?

LinkedIn Recruiter is a powerful search tool which allows you to spread your recruiting efforts across the world’s largest professional network. Its features help tools so you can build relationships with candidates using InMail, and enhance your productivity by creating and managing a talent pipeline that connects your firm with the right candidates.

What is its strength?

The LinkedIn Recruiter (LIR) tool is one that LinkedIn has put in place to cater to its most active clientèle – the recruiters. LIR has the ability to identify passive candidates for corporations and search firms, establishes a relationship with active candidates, and more importantly significantly reduces the cost of applicant acquisition. LinkedIn Recruiter and LinkedIn make recruiting simpler and cheaper for the recruiting team.

Why should  you regard Recruiter as a powerful tool?

According to a September 2013 Jobvite survey on social media recruiting, 94 percent of recruiters who use social media use LinkedIn. This survey was the sixth survey of recruiters and HR professionals by Jobvite and the results indicate the steady increase in the use of social media for recruiting in general, and LinkedIn’s dominant position as the preferred network in particular. In 2008, 78 percent respondents said they will or are using social media to recruit; cut to the September 2013 report 94 percent say the same and LinkedIn’s popularity has been a constant in this survey.

Here’s what the statistics of how the respondents said they used LinkedIn say:

  •  Search for candidates (96%)
  • Contact candidates (94%)
  • Keep tabs on potential candidates (93%)
  • Vet candidates pre-interview (92%)
  • Post jobs ( 91%)

These numbers are precisely why you need to sit up and take notice of the LinkedIn Recruiter (LIR).

 

How can Job Seekers become more visible to those using Recruiter ?

Have your contact information up to date and recorded in the profile and resume. Have your resume and LinkedIn profile address in as many of the search fields LinkedIn offers (refer to the list on the right), to increase your chances of being found in the various searches being used by recruiters.

How Can You Use Linkedin Recruiter to Recruit?

Pick a plan: choose from Talent Basic, Recruiter Lite or Recruiter Corporate. Recruiter Lite and Recruiter Corporate both give you access to greater information and more features like contacting people through Inmail, Premium Search, Full Network Visbility and Recruit like a Pro to mention a few. The Recruiter Home Page lets you see people you may want to hire, new applicants for jobs posted by you, updates on jobs expiring and in how many days, etc.

In this way LIR empowers you to recruit better, faster, with greater insight and ample information at the click of a button.

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Mariam Noronha is a teacher with over nine years of teaching experience. She has taught a wide range of management related subjects and has authored and presented papers at national and international seminars and conferences. An avid reader, researcher and writer; she has authored numerous articles in the copy writing, fiction, web writing and travel writing genre. She has authored four e-books on various genres of writing. Mariam currently writes her own business blog,TheOneOfAKindPreneur and provides consultancy to aspiring entrepreneurs with regard to business planning, branding, product development and promotion.
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