Social Media Agency Feature: Awesomesauce – A Creative Digital Agency

Who are we ?

“We consider ourselves as a part of a digital planet, where our role is to keep the people engaged through amazing tricks! And that’s exactly what our A-team does.”

Awesomesauce is a creative digital agency (creative boutique) that brews awesomeness in your digital marketing initiative. We love design, technology, innovation and hearing from people. We keep a loving family atmosphere. We take projects we love and relate to and believe in delivering big ideas and even bigger results with agility and efficiency. The company has been set up by Divesh Gupta, a dreamer who aspires of doing award-winning work.

Our core team comprises of the following people:

Ms. Ankisha Rana a.k.a Brand Evangelist- She leads the charge for digital marketing at Awesomesauce. From Search Engine marketing to social media and search engine optimization, she works side-by-side with the design and development team to streamline websites, brand messaging, campaign launches etc. and to optimize performance. and, she does all this every freaking day!

Ms. Ambreen Zahra a.k.a Conversation Architect She is the ambassador of communication and the impact that it leaves. She is the client’s eyes and ears inside the belly of the beast, and she happily cracks the whip to get things finished on time with the desired results. She has a deep love for changing the work stations and when she is not working you might find her giving some tight hits to a cigarette.

Mr. Kush Gupta a.k.a Tech Geek is the evil mastermind behind the Awesomesauce development team. A self educated man, he jokes that he has Masters-level knowledge from the University of Whatever. It is this self-starter attitude that makes him a perfect fit in our team. When he isn’t plotting to take over the world, you might find him watching impossibly geeky videos on YouTube, laughing out at some random jokes or rocking a baseball cap.

Mr. Chandan a.k.a. Design Dynamo. He is an integral member of the tight-knit design team here at Awesomesauce. He believes design solves business challenges. Experience is integral to your customers and whether it’s product or service, how you interface with customers affects everything from your reputation to your revenue.

Mr. Divesh Gupta a.k.a. Brand-Man. The founder of the family formed the agency in August 2013. Explaining him is like describing color to a blind man. He grew with a passion for building things from scratch. After giving multiple shots to create an A-Team he finally did it. Having 4 years of prior experience in the industry, he had quite a reputation with which he attracted influential clientele. He holds the title of Brand Man as he literally eats, sleeps, and breathes the brand he gets associated with. He fabricates strategies and ensures that the brands are properly taken care of.

Awesomesauce Team

What’s in the name ?

It’s all about branding and image, and, SMM agencies are all about that. Reasoning behind choosing your agency name?

That’s a great question. Most people think it’s about adding tanginess to our partners. But no, its not. It’s simple, we really liked the word “Awesome”, so we added a pinch of uniqueness to it and turned it into something that sticks in the mind.

The squad is called Awesomesaucers, who brews awesomeness and sauciness into online marketing every day.

What we do ?

Exact services you are into.

We offer everything from digital, graphic to online PR. Here’s a list of our services:

1) Social Media Marketing

2) Interactive applications

3) Graphic Designing

4) Website Development

5) Online PR

6) Strategic Content Generation

7) Online Brand Reputation (ORM)

8) Search Engine Optimization & Search Engine Marketing

Why we do it ?

Reasons for entering the industry.

Digital Marketing is still in its nascent stage and a lot is yet to be explored. We do not claim to know everything and that’s the beauty of it, as, there is always so much more knowledge to feed onto. This is one industry that we believe will keep igniting our curiosity and hence makes us even more passionate about our work.

So, to put it simply, we are in love with what we do and that’s why we do it.

How we evolve ?

The industry is growing so fast and we are still keeping up with the trends, things you do to keep up and evolve.

We do it with the KISS principle. ;)

Don’t get naughty! We mean “Keep it simple, stupid”

Simple is beautiful. It gets the job done and garners real results for our partners. To us, minimalism is not just about subtracting the unnecessary, but adding the meaningful.

Social responsibility in social media

Now that everything is so transparent and all the concerned parties are exposed to all the information, how does one handle the social responsibility aspect from an agency point of view?

This is the trickiest part of our job and that’s why we have set our own guidelines. We are always in the process of building accountability for everything we do. From strategizing communication to app development, we do our best to provide transparency in our work.

Need of the hour

Social networking laws are not properly drafted yet. There are things we consider that need to be taken care of from our experience.

Change!

Our world is always changing. When you think you’ve got the latest version, it’s time for an upgrade. You share a link, and it’s already old news. You’re tagging, while everyone else is pinning. so, if there’s one thing you can count on, it’s change. We also realize that if you can master this change, the opportunities are limitless.

We learned the hard way

Never say NO to your client, as there is always a way! Give it a hard thought and you will be SORTED.

Did we just share that ?

Well, this might be amusing to you guys. Some of our client meetings turn out to be like an Arnab Goswami talk show. We prepare ourselves, thinking we are supposed to share our ideas, but the client has already decided what he wants to do, and the debate / discussion is a charade, and ultimately, he wants you to see his point of view only and make you say, what he wants you to say.

They work with us

United Coffee House

United Westends

LAP the club

Cherie

Shipra Mall

DLF Place, Saket

Kausstubh Restaurants

Industry as we foresee

Currently, the industry is too cluttered and according to us, the future of the industry will be shaped by meaningful ideas that will be aligned with the business objectives.

A day without Internet

The day would start with us refreshing the page a couple of times and then trying to fix the internet connection problem ourselves! When none of it will work we’ll bug the customer service people for a couple of hours and, in the meanwhile, try to think of excuses to give to our clients. After half a day, we’ll get pretty hopeless and, for once, actually think what else we are good at, apart from online marketing, which, of course, wouldn’t do us any good. And like all the hopeless stories, we’ll venture into the thought of “where are we heading in life?”

Lastly, are you hiring ?

Surely. For those who would like to join us, let us tell you that we are a tight-knit team of self made talented professionals. So if you feel you’ll be a perfect fit than do contact us through our website.

 

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