[Video Interview] Ekalavya Bhattacharya, MTV India, on their Social Media Strategy and Objectives

Ekalavya Bhattacharya, Head of Digital, MTV India, tells us how social media is an important component for MTV India’s digital strategy. He tells us about its reach among their consumers and also shares how it acts as a discovery tool for their viewers and their objectives, clearly chalked out to drive traffic to their website.

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