[Video Interview] Rishi Piparaiya, Aviva India, on The Factors Behind their Adoption of Social Media

Rishi Piparaiya, Director Marketing & Bancassurance, Aviva India, focuses on their target audience that comprises young parents who are dreaming about their child’s future. By using social media, it makes it easier for them to select their audience and customize their posts and replies according to their audience.

In this video he answers questions about factors that played a major role in Aviva India's adoption of social media.

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