[Video Interview] Vivek Srivastava, Digital Head, Colors TV, on Tracking Competition on Social Media

It is of prime importance for a brand to track their competitors on social media and accordingly identify their own standing too. This interview with Vivek Srivastava, Digital Head, Colors TV throws light on how they keep a check on every post, tweet and mention of their competitor across various social platforms which acts as a tool for them to better their own performance and remain ahead in the race.

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