Decathlon Ahmedabad recently assigned their social media activities to GreenOpia.in, a digital marketing agency based in Vadodara which is backed by MICA(Mudra Institute of Communications), India. The objective set by the agency was to enhance the overall online engagement of users towards the brand and thereby encourage the consumption of sports.
Before taking over the account, GreenOpia.in did an in-depth analysis of the then existing community and engagement. “We figured out that, there is a need to reach out to the community at a time when they are actively talking about the brand. We also noted that creative visuals helped drive more engagement towards the brand’s offerings. Within 2 weeks of handling the social media account of the brand, we saw a rise of 600+ people talking about it. And all this effort was through an organic approach.” adds Nilkanth Ray, The Chief Evangelist at GreenOpia.in.
Gaurav Tripathi, of Decathlon India says “We wanted to engage with the community on Facebook, we knew since they are always on Facebook, it would be a very comfortable approach to engage online and drive sales offline. Guys at GreenOpia.in are the perfect fit to achieve this goal.”
GreenOpia.in is in the field of digital marketing since 2 years and has worked with clients in India and overseas. Employees here have the freedom to work in their own style. The end goal is to deliver amazing results. The company is now looking forward to expand its horizon by partnering with agencies in Australia and Africa.