[Video Interview] Ekalavya Bhattacharya, MTV India, on Giving Back to Trolls on Social Media

Ekalavya Bhattacharya Brands Harsh with Critics

Critics and brands go hand in hand. For a brand like MTV India, which defines the coolness quotient by being responsive to their critics in a humorous and satirical way, they justify the tag of being brash and raw, says Eklavya Bhattacharya, Head of Digital, MTV India.

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