[Video Interview] Rishi Pipariaya, Aviva India, on Ideating and Executing Campaigns

Rishi Piparaiya on process undertake behind ideating campaign and executing

Generally, an idea for a contest or a campaign evolves from brain-storming. In this interview with Rishi Pipariaya, Director – Marketing & Bancassurance, Aviva India, he shares with us how their entire team works on getting the right idea across and tests it in different departments to know the feedbacks and finally approves it.

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