Vivek Srivastava, Digital Head, Colors TV says that for TV channels, it is important to have an in-house team for all Social Media activities. This is because, the key hooks to each program on the channel and each character is known only to an in-house team. They are the closest to the content on the channel, hence they know more about it. He further adds that, Colors TV has rarely worked with agencies; that too just for their innovation.

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