[Video Interview] Vivek Srivastava, Colors TV, on Choosing Between In-house Team and an Agency

FI Vivek Srivastava on choosing inhouse or digital agency

Vivek Srivastava, Digital Head, Colors TV says that for TV channels, it is important to have an in-house team for all Social Media activities. This is because, the key hooks to each program on the channel and each character is known only to an in-house team. They are the closest to the content on the channel, hence they know more about it. He further adds that, Colors TV has rarely worked with agencies; that too just for their innovation.

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