[Industry Update] Wafflist Assigns Its Social Media Mandate to White Rivers Digital

White Rivers Digital

Having established themselves as a key player in the F & B space, White Rivers Digital has signed for Wafflist – Mumbai’s latest exclusive Waffle store. The brand has already become a favorite amongst waffle lovers thanks to its quirky social media presence.

Wafflist is a start-up by 25 year old Nishita Biyani. Biyani has spent over a year and half into the research behind the perfect Liege Waffle recipe, starting off with a 100 different ones narrowing down to the offerings on the menu. White Rivers Digital shall be playing a crucial role in taking the work gone into creating the product into a relatable, fun brand that the store’s target audience can associate with. Wafflist has aggressive expansion plan within Mumbai & in various other cities too! The brand is already doing well on Instagram, Facebook & Twitter and considers social media as an essential part of their core brand building & growth strategy.

Talking about what makes this a special project for White Rivers Digital, co-founder Shrenik Gandhi had this to say,

“Wafflist is a very quirky brand. Social media will be strongly driven by pop culture and of course the well-crafted menu of Wafflist. Waffles themselves are associated with fun and happiness and we are excited to translate this onto our social strategy. It’s always fun to build a brand from scratch on Social. It has its own challenges & opportunities too & we look forward to it”

Nishita Biyani who is equally excited to have White Rivers Digital as the social media partners her first venture had this to say

“I think it’s one of the most exciting elements of my job, to brainstorm with a young, vibrant team bursting with ideas at any given point. And ofcourse who feed me with my dose of dairy milk to keep the madness going. A team of mad, creative, filial people always makes it a pleasure to work with!”