[Video Interview] Apurva Chamaria, HCL, on Contests and Campaigns to Bring More Customers

Apurva on Contests and Campaigns which helped Brand bring more Customers

Apurva Chamaria, Director & Head – Global Branding & Digital Technology, HCL Technologies,  talks about the CIO straight talk campaign which has been running on for 4 years. The uniqueness of the campaign he feels is its shelf life because generally a camapign’s shelf life is 2-3 months. He tells us in details about how CIO straight talk campaign works.

He adds that their motto behind this campaign is to provide their customers an immersive thought leadership experience and not run gimmicky short campaigns.

This video has been supported by our Digital Partners, Golden Phoenix.

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