Apurva Chamaria, Director & Head – Global Branding & Digital Technology, HCL Technologies, talks about the CIO straight talk campaign which has been running on for 4 years. The uniqueness of the campaign he feels is its shelf life because generally a camapign’s shelf life is 2-3 months. He tells us in details about how CIO straight talk campaign works.
He adds that their motto behind this campaign is to provide their customers an immersive thought leadership experience and not run gimmicky short campaigns.
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