[Video Interview] Apurva Chamaria, HCL, on Employee Engagement using Social Media

Apurva Chamaria, HCL Technology, says 90,000 people work at HCL where they have employees from 80 nationalities spread across 32 countries. Thus he feels social media for them is a way of life. Around 86% of their employees are below 23 years of age. Thus he feels it is a huge challenge and opportunity for the brand to be relevant, involved with them through interactions, learn from them and so on.

He feels employees are a very strong channel for social media marketing.

In this video, he reveals how they use the internal platform called MIM and other platforms like Linkedin for employee engagement.

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