Apurva Chamaria, HCL Technology, says 90,000 people work at HCL where they have employees from 80 nationalities spread across 32 countries. Thus he feels social media for them is a way of life. Around 86% of their employees are below 23 years of age. Thus he feels it is a huge challenge and opportunity for the brand to be relevant, involved with them through interactions, learn from them and so on.
He feels employees are a very strong channel for social media marketing.
In this video, he reveals how they use the internal platform called MIM and other platforms like Linkedin for employee engagement.
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