[Video Interview] Ekalavya Bhattacharya, MTV India, On Promoting Pepsi MTV Indies on Digital

Ekalavya Bhattacharya, Head of Digital, MTV India talks about MTV Indies in this video. He talks in detail about what kind of content will be featured on this channel like Independent bands, StandUp Comedians, Graffiti Artisits and more.

He also talks about the brands product strategy of how they are promoting this channel by means of their website, their app and more. He feels digital and mobile are going to be huge platforms for Indies.

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