ET Medialabs has officially announced the launch of their media buying and analytics product, Adbytzz. Adbytzz has been developed with a vision to help advertisers get better returns on their media spend, with lesser resources.
“The idea is to eradicate the need of technical and analytical manpower to organize large scale digital advertising campaigns. The beta version of the product is ready, and we are just giving final touches to the UI & UX,” says Rajeev Garg, who is heading the product development. One interesting & unique innovation that they have come up with is a module to analytically measure and optimize the probability for a campaign to go viral. This provides Adbytzz a big advantage over other close products available in the market. “The online advertising market is expanding at a phenomenal rate. The competition is stifling and is expected to touch 75 billion US dollars by 2015. Products like Adbytzz are poised for high demand in such an environment. More companies would now look to find fully automated processes that would make the best use of the huge volumes of data available, and deliver better results. That is where we fit in,”
Raghav Kansal was reported telling the media.
During his fourth year, while most of friends and batch mates were busy trying to figure out the rest of their lives’ plans and careers, Raghav Kansal sat in his dorm room looking to reinvent the face of digital marketing by making a content optimization software for inbound marketers. Collaborating with a friend, and now business partner, Rajeev Garg, they designed the first prototype within 8-10 months. However, when they hit the market, the response was not as expected. After lots of experimentation and talking to many clients, the duo decided to pivot their product to Digital Advertising Optimization Software.
Now, with the beta version of Adbytzz ready, an office space, around 50 clients on-board and a highly competent team of 25 people, the duo is all set and excited to launch the product on a PAN India level.
When asked about the expansion plans, Mr. Kansal told media that soon after the launch they will look forward to raising investment to help them expand aggressively and launch the product on a global platform.