[Video Interview] Karthi Marshan, Kotak Mahindra, on Making BFSI Interesting on Social Media
Karthi Marshan, Marketing Head, Kotak Mahindra, completely agrees that the BFSI sector is considered boring by people. He says that most people only go to banks incase of work. Other than that its a boring place for them to go.
In order to make it interesting, they need to add a coolness quotient to it. He feels that they should position their products as lifestyle products.
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