Until their campaign Ji-Fi, Karthi Marshan, Head Marketing, Kotak Mahindra, says their focus was not on acquisition though they have conducted quite a few experiments. They have worked with LinkedIn and Facebook in a sharp, focused manner. They haven’t used the technique of spray and pray on social media. The results of the experiments revealed that the volume coming in was far from impressive and they are now focusing on raising the bar.
In this video, he reveals how Ji-Fi works. He feels Ji-Fi is their first attempt on social media purely for acquisition.
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