[Video Interview] Karthi Marshan, Kotak Mahindra, On Brand Loyalty and Social Media

In the social media world today, the key to success is to present your brand through your customer. This makes the brand more authentic!

According to Karthi Marshan, Marketing Head, Kotak Mahindra says there is no such thing as a loyal customer and this is probably because differentiation between brands has almost become negligible owing to technology. In this video he answers the question why Loyalty is now dead.

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