Karthi Marshan, Marketing Head, Kotak Mahindra, says that they don’t believe in paid growth and hence their numbers, as compared to their peer group, is quite low. However, while running campaigns the brand still ends up acquiring quite a number of fans on social media. Their core thought is to look out for customers on these platforms and bring them on board.
In this video, he mentions that though paid growth prevails, they consciously steer clear of chasing fans across the platform.
To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.<