Karthi Marshan, Marketing Head, Kotak Mahindra, says that they don’t believe in paid growth and hence their numbers, as compared to their peer group, is quite low. However, while running campaigns the brand still ends up acquiring quite a number of fans on social media. Their core thought is to look out for customers on these platforms and bring them on board.
In this video, he mentions that though paid growth prevails, they consciously steer clear of chasing fans across the platform.
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