[Video Interview] Karthi Marshan, Kotak Mahindra, On Ideating & Executing Social Media Centric Campaigns

Twitter is full of brand contests and trending hash-tags. However, not all contests work in the brand’s favor.

According to Karthi Marshan, Marketing Head, Kotak Mahindra, the most important aspect about social media campaign is its relevance. In this video he talks about a campaign’s success parameters.

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