[Video Interview] Karthi Marshan, Kotak Mahindra, on the Importance of Social Media for a Bank

Social media networks were a novelty a few years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.

According to Karthi Marshan, Marketing Head, Kotak Mahindra, the importance for social media has increased over the years. For them, it’s not the number of fans that matter but it is the engagement and interaction which make them stand out in the industry.

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