According to Rishi Pipariaya, Director – Marketing & Bancassurance, Aviva India, digital media and traditional media both have different purposes. Traditional media gives coverage on mediums like television, cinemas, radio, etc. in a trend no other channel can give. Digital media on the other hand is used if one wants a very focused, target-segmented audience.

In this video, he reveals that both can co-exits peacefully and also how digital marketing has a wider scope in the future.

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