[Video Interview] Sanjay Tripathy, HDFC Life, On Separate Online Properties for Diverse Demographics

According to HDFC, it is important to have vernacular content along with regular content properties. Unfortunately, many brands ignore the importance of regional content within their content mix. This can be a huge mistake for brands because there is a section of Indian audience that can’t speak English. So they feels it is important for brands to look out for this segment as well.

Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, says that it is sensible to have different content pages which will help them out in the long run.

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