[Video Interview] Sanjay Tripathy, HDFC Life, On Inclusion Of Video Content In Social Media Strategy

HDFC Life’s use of video content ranges from educating their consumers on processes related to their financial products as well as to promote the said products.

Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, believes that video content is important since a large population on social media not only utilizes video content for consumption but even acquires new information or skills.

In this video, he cites an example of his nephew who mastered a Rubic’s Cube through tutorials on YouTube. He then goes on to list the variant number of subjects on which HDFC Life is able to educate their consumers through video content.

 

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