How did the idea of starting a Digital Marketing Learning Place come to you?
In this new era of digital media and online communication, marketing managers, advertising executives and media professionals must have multifaceted talents in order to combine creative flair with technological skills and strategic business thinking.
The PG Diploma course in Digital Marketing Communication prepares the future generation of media professionals who will exploit the fast changing world of online and digital media. Students will learn what it takes to manage online social communities, undertake campaigns, and maximize audience engagement in the digital media space.
The program focuses on:
- Online storytelling and effective content creation for online media
- The business of digital media (revenue models and effective marketing strategies)
- The power and scope of social media to create communities and distribution networks
According to you, how important is it for a person to take this course?
The curriculum for the Postgraduate Diploma in Digital Marketing Communication has been designed with extensive contribution from online media publishers, and digital marketing and advertising experts. It combines a dynamic mix of theoretical and practical courses in order to provide students with both the breadth of understanding and the practical skill-set they need.
How often are the workshops/ Course held?
The course is a full time post graduate diploma by Sri Aurobindo Centre for Arts and Communication in collaboration with Digiqom.
What is the duration of the Course?
What is the course curriculum?
To ensure that students receive a broad education in digital media, course topics vary widely in three subject areas:
1) The business and management of digital media
- Online Strategy and Management
- Search Engine Optimization (SEO)
- E-mail and Viral Marketing
- Information Architecture
- Online Analytics
2) Storytelling and content creation
- Creative Writing
- Photography & Video production
- Blogging, Tweeting, Engaging
- Copywriting for the Digital space
3) Way Forward with Digital Marketing
- Social media Campaigns and Communities
- Mobile and Sri Aurobindo Centre for Arts and Communication in
- Successful brand strategies and case studies (Project Work)
Who should join the course – students, business owners, brand managers?
Fresh graduates, young professionals, brand managers, business owners
What platforms do you cover?
The program will emphasize on the practical application of knowledge. From learning how to use the social media platforms like Twitter, LinkedIn, Google+, Pinterest, Facebook etc, to optimizing audience interaction, creating points of interaction and designing viral marketing programs, the students will go through a journey and learn to integrate online, offline and mobile marketing strategies for the purpose.
Do you have different courses for different platforms? Can you shed some light on it?
What are the eligibility criteria?
The Postgraduate Diploma in Digital Media Communication is open to:
Graduates from any discipline (Arts, Commerce or Science) &
People who are currently working, but want to switch to a career in the digital domain
Can you brief us on the Faculty profile?
JAY VIKRAM BAKSHI- has a significant track record in media, advertising, IT, Telecom and software. His past experiences include work across organizations like Aricent(HSS), HSBC, Nokia in positions such as Corporate Communications Head, Marketing Head etc. A Graduate in commerce and CA finalist, he has worked across various spheres of communications.
The founder- mentor of Digiqom, a leading marketing communications group, Jay has pioneered a number of innovations in corporate communications and social media. Jay mentors entrepreneurs, at Indian Angel Network (IAN), and allied forums such as TiE, and IVCA.
A Master Trainer for the Ministry of Corporate Affairs’ CSR programs, Jay is a founder- trustee for READ India, an NGO striving to bring community learning centres to rural India through social enterprises. In addition to his work, he is also a featured speaker at IIT-Delhi, FMS- Delhi and MDI, Gurgaon.
SHWETA BAXI TYAGI- has over a decade of experience in content creation, management and marketing. An MBA from IMT Ghaziabad and a journalist by profession, Shweta has worked with various organizations like HT Shine, Keane, NIIT and NexTag as content management head.
Currently leading operations at Digiqom, she has a sound understanding of social media tools and technologies and a track record of creating and implementing successful social media programs. Her skill set include distinctive knowledge in social media campaigns, project and content management.
ABHISHEK BAXI- is an engineer by profession and a blogger by passion. Abhishek is a skilled technology writer and widely-read blogger. Abhishek writes for global and national print and online publications. He has written for HT Media, TechieBuzz, CBS Interactive, Times Internet.
His previous work experiences include Microsoft where he was the program specialist for South Asia. A graduate in Information Technology, Abhishek has been a technology influencer and a digital strategist for many years. Abhishek is a consultant with Digiqom.
MANAS ARVIND – is a communication design specialist with over 15 years of comprehensive experience in handling communication design, aimed at providing innovative and effective solutions through strategy, design and implementation. He has managed projects for delivering Internal Communication, Employee Engagement and Motivation, Trainings, Management/HR/Functional Initiatives, Recruitment, Crisis Management, Internal Marketing Communication, Corporate Communications, and Branded Campaigns. A SACAC Alumni, Manas is skilled at graphic design, creative and business writing, web & application development, material & print production, event design, e-learning, animation, film making & photography.
Types of Courses – Individual, group, corporate?
All course are group courses.
Are there different courses for beginners and advanced users?
No, there are no separate courses.
Can you share some testimonials?
The digital market course at SACAC has given me a direction for my long term career. Today, working as a social media consultant, I can look back and smile at my decision. – Siddharth Monga
Where are the Courses held?
The course will be held in the premises of Sri Aurobindo Centre for Arts and Communication, Adhchini, near Qutub Institutional Area.
The course details can be found at our website .