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![[Video Interview] Rishi Piparaiya, Aviva India, On Engagement As a Parameter For Social Media Success](https://img-cdn.publive.online/fit-in/1280x960/filters:format(webp)/socialsamosa/media/post_banners/DxWiyUQPsrwi1LPvOaZa.png)
Reaching out to the target audience is of prime importance according to Rishi Pipariaya, Director – Marketing & Bancassurance, Aviva India. In this video he says that engagement is necessary but there are a couple of other parameters to be taken into consideration as well.
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