Amar Thomas, Country Marketing Manager, Blackberry India, says in India we have been conditioned to write and study rather than hear and study. This is what social media does for them. Social Media translates communication into written.
As a brand, one is able to read the customers view rather than listening. Thus this elicits a far better reaction. He feels the power of the written word is much more than that of a spoken word.
In this video, he reveals how crucial it is social media listening for the brand.
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