Amar Thomas, Country Marketing Manager, Blackberry India, says that 80% of their digital mix is made up of social media. He says their usage of social media is slightly unconventional, as compared to other brands.

The social media strategy for Blackberry is to define what to do and then decide which medium to execute it on. According to him, Social Media is about what you want to talk about and who you talk to. In this video he explains the brand’s social media strategy.

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