Amar Thomas, Blackberry India, on Their Thoughts on Data Driven Marketing

Amar Thomas, Country Marketing Manager, Blackberry India, says data source is important and a very basic and primary function of data driven market. He says that there are many factors which are to be taken into consideration like its validity, time period etc.

In this video, he reveals that Blackberry India is a bit careful while executing data driven marketing. They differ from brands who take  data from independent research and use it.

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