[Video Interview] Amar Thomas, Blackberry India, on Turning Social Media Members Into Customers & Loyalists

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Amar Thomas, Country Marketing Manager, Blackberry India, feels that turning fans into customers is a continuous process not a one stroke wonder. He says even though Blackberry has been through a certain cycle, their loyalist have stayed with them. Thus he feels when you have loyalists fan following hardly becomes a problem.

In this video he talks about Blackberry's process of converting fans into customers.

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