Advertisers can now reach out to people based on the usage of internet connection: 2G, 3G or 4G, as Facebook announces a new global targeting capacity. As people, particularly in high-growth countries want a fast, seamless experience surfing the internet on their mobile phones, this new type of targeting further customizes people’s Facebook experience while taking into consideration the device bandwidth & data costs.
Marketers looking at reaching people globally, on various devices & on multiple network connection speeds can largely benefit from this, as they can cater to delivering the best experience to people, especially in markets with limited data plans.
The focus of this Bandwidth Targeting is to make the entire experience of marketers reaching their target audience way better than ever, irrespective of the kind of device a person owns, with varying network connection speeds: 2G, 3G or 4G.
Bandwidth targeting is available to advertisers around the globe via the Ad Create tool, Power Editor & the API.
How do you think will marketers largely benefit from Facebook Bandwidth Targeting? Share your thoughts in the comments section below.