[Video Interview] Sanjay Chitkara, LG India, on Crucial Elements of their Content Strategy

Sanjay Chitkara, Head-Corporate Marketing, LG India, says that content is the soul of any marketing efforts. While marketing they not only push brand messages, but they put more emphasis on what the people want to hear. The content is very dynamic and varies from offline.

In this video he explains which elements are crucial to their content strategy.

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