[Video Interview] Sanjay Chitkara, LG India, On What Their Social Media Strategy Entails

[Video Interview] Sanjay Chitkara, LG India, On What Does Their Social Media Strategy Entail

Sanjay Chitkara, Head, Corporate Marketing, LG India, says social media is very important for them. He says their overall strategy revolves around content, media and what kind of platforms they select. He feels content is the soul of every marketing plan. Also how much media spending one does to get amplification is also important.

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