[Video Interview] Amitesh Rao, MTS India, on Revision of Social Media Strategy

different moods

Amitesh Rao, Director-Brand & Media, MTS India, says that they revise their social media strategy everyday tactically. For them social media is like a puzzle which they are learning to solve. He says that on a monthly basis they sit to revise higher level goals and targets they have set for themselves.

He believes that they cannot treat social media in a one year conventional media plan fashion.

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