[Video Interview] Amitesh Rao, MTS India, on The Fit of Social Media in Traditional Marketing Activities
![[Video Interview] Amitesh Rao, MTS India, on The Fit of Social Media in Traditional Marketing Activities](https://www.socialsamosa.com/wp-content/uploads/2014/08/amitesh-1.png "[Video Interview] Amitesh Rao, MTS India, on The Fit of Social Media in Traditional Marketing Activities")
Amitesh Rao, Director-Brand & Media, MTS India, feels that social media is a great way to amplify the brand’s activity in which the brand is already engaged. Its just like another dimension of the brand.
In this video, he talks about how social media fits in their traditional marketing activities by giving the example of music festival Nh7 weekender which they have been doing for the past few years.
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