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[Video Interview] Vikrant Khanna, HomeShop18, on Importance of Social Media in Digital Marketing Mix

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[Video Interview] Vikrant Khanna, HomeShop18, on Importance of Social Media in Digital Marketing Mix

Vikrant Khanna, CMO, HomeShop 18, says they have two components for their marketing budget. One is performance marketing and the other is entirely social. He says that while performance drives business, the softer aspects of the brands are driven by social media.

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HomeShop18 digital marketing mix vikrant khanna Video Interiew Importance of social media