[Video Interview] Vikrant Khanna, Home Shop 18, on Connecting with Target Audience on Social Media

Vikrant Khanna, CMO, HomeShop 18, tells us about how they are present across different medium like TV, web and digital. Their primary audience is the youth and digital is their primary medium.

So he states they use these mediums not only to create awareness but also for engagement.

This video has been supported by our Digital Partners, Golden Phoenix.

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