Social Media Marketing Professionals are by default required to follow and stay abreast with all kinds of information. May it be the latest in technology, the latest in social media platforms or developments within the industry. To access, process and utilize the sheer volume of the information flow, one needs to have a few tools handy.
So worry not people, here’s a list of not one, not ten, not twenty but 101 social media tools to make your life easy.
This tools helps you in shortening your URL. Bitly, Inc.- this company was started in the year 2008. It is a private MNC and has is based in New York. This company shortens around 1 billion links in a month. It is used in various fields like social networking, SMS and email.
This software application allows you to manage your social media networks. Buffer works like schdeule. It allows users to schedule posts to platforms like Twitter, Facebook and LinkedIn.
3. Just Unfollow
Just Unfollow allows you to know about people who unfollow you on Twitter and Instagram. It also allows you to know about people who follow you. So in simpler terms Just Unfollow is more like a Twitter & Instagram Friend Management App.
Tweepsmap allows you to know about your followers demographically i.e you can learn about your followers by country, state or city even. It helps you envisage your followers in an interactive map and can help earn about the percentage of followers in each region.
This is a utility app that allows its users to feed their content to twitter, Facebook, and other social platforms. This app helps publishers to expose its content to a wider audience and also it helps to track the performance through real-time stats.
6. Simply Measured
It is one of the leading social media analytics platform. It provides marketers with complete measurement and reports. It has measurement for almost all popular social media platforms like Twitter, Facebook, Google +, etc.
Social Media Analytics:
- Twitter Analytics
- Facebook Analytics
- Google+ Analytics
- Instagram Analytics
- YouTube Analytics
- Vine Analytics
- LinkedIn Analytics
- Tumblr Analytics
7. Status People Fake Followers
Drive more ROI from your Twitter followers with our amazing Fakers App. Learn who is real, who is fake, who is active and who doesn’t care. Find out what languages they speak and track your progress against your competitors.
As the name suggests, this tool will help with monitoring brand hashtags for better understanding of campaigns and gaining valuable insights.
This tool is an optional paid add-on for lists. It helps to gather social data about your subscribers which is available publicly which allows you to learn in detail more about your fans. This data can be used to send targeted emails to your the subscribers as per their age, gender, etc.
The platform was started in 2008 and is widely used social relationship platform. This service is commonly mostly used to manage online brands. It is also used to submit messages to a variety of social media services.
TweetDeck is known to be one of the most powerful Twitter tools. This is used for real-time tracking, organising and engagement.
12. Twitter counter
A tool, which provides complete graph and twitter stats of twitter profiles and other twitter measurements and insights.
This tool is a content curation service. This tool enables people to publish newspapers which are based on the topics they like.
14. Fan Harvest
A tool which will effectively let you know about customers who are bound to give you better ROI. One of the best tools for consumer targeting.
AgoraPulse is the All-in-One platform. This is the platform where you can manage everything related to Facebook. Be it apps, page, stats or crm.
BlitzMetrics is a tool which provides expert help in implementing Facebook ad campaign. This tool can be used by small business, entreperneurs or an existing business whose turnover is around $250,000 in annual revenue.
This tool can be used in multiple ways. It can be used Scoial media Ananlytics, Social media monitoring, publishing social media and so on.
This tool can be used to measure Competitive Facebook Analytics. Through this tool you can monitor your competition, understand competitors’s strategies, etc.
This is used for Professional Social Media Analytics. With the help of this tool, one can track and benchmark their social media performance.
20. Scoreboard Social
Scoreboard Social is a social media reporting tool. This tool gives brands a competitive snapshot on they’re performing in key social media metrics v/s their competitors, industry leaders,etc.
This is another tool which provides social media analytic tools, statistics and metrics for platforms like Facebook, Twitter, Google Plus, and so on.
This tool is a connected data tool. It helps Marketers make a better decision using analytics. The tool helps you connect to various Social Media platforms like Facebook, Twitter, Google Plus, Linkedin, etc.
23. Wisemetrics Stream
This tool provides a complete solution for all kind of analytic needs. A few of its advanced features are – Topic Analysis, Benchmark with competitors; ROI evaluation; Country by country metrics for Global Pages, etc.
36 Social Media Marketing Tools
24. 33 Across
This tool will help you with enhanced audience solutions based on analysis of over 1,000,000 publishers, search and sharing activities of people on social media.
This tool allows your employees to create, curate and share content they make for the company. It also has analytic and reporting tools built into it.
26. Add This
If you are looking out for a tool for content management, then here it is. This tools offers website tools, advertising solutions, etc.
This is one of the most powerful social media monitoring and analytic tool.
This app acts like an inbox where you can link all your important social profiles i.e Twitter, Facebook, LinkedIn and Email. It helps you keep track of the people and posts that matter and filters out everything else unimportant.
29. Crowd Booster
This is a social media marketing solution tool. It fuses together targeted recommendation and data-driven insights which in turn can help brands achieve online influence on Facebook and Twitter.
This tool is an All-in-One Dashboard for your business. It helps you monitior your business be it social media, analytics, marketing, sales,etc all from one place.
31. Cyber Alert
This tool provides media monitoring service. It allows you to monitor local, national and worldwide news monitoring, broadcast monitoring,. social media monitoring and so on.
This tool is a blog comment hosting service which can be used for websites and online communities that uses a networked platform. The tool’s platform includes various features, such as social integration, social networking, user profiles, spam and moderation tools, etc.
This tool can use for mullti-purpose like Twitter analytics, follower segmentation, social graph tracking, and more. This tool can help a company explore and grow their social graph.
This is also a social media analytics tool which can help one make better decisions which are data-driven. This tool will allow you create a dashboard, select metrics and display all relevant data.
One can use this tool is he wants to move beyond simple measurements. It will help to deliver answers which can help demanding researchers completely understand the drivers, implications and thematic nuances that are there within consumer conversations.
This tool can be used for social campaigns measurements, customer identification and share reports. It can also be used for HashTracking, Influencer Marketing and Newsroom Insights.
Recently taken over by Klout, this tool will let you manage online communities, Social media Analaytics and Social media management.
39. Local Response
A social listening tool, it helps in listing comments made by intended target audience it also helps in listing consumers who are most probable to buy the brand.
A real time search tool, helps you identify key topics of conversation both inside and outside your social network. It a great tool for reaching and engaging.
This tool allows you to monitor hashtags across multiple social media platforms like Facebook, Twitter, Google +, etc.
42. Post Planner
This tool will help you with your Facebook posts, even when away from page you can manage to plan your Facebook activity thus resulting into more exposure for the business.
Postly is a great app to share content with multiple social networking platforms saving time and making it easier. With this tools you can share your content on Facebook, Twitter, Tumblr, Evernote.
Rignite is a Social Media Tool that helps to manage Marketing campaigns, Monitoring and Social Media Analytics.
A tool which will help you with taking data driven decision for various brand objectives such as increasing brand awareness, improving customer care etc
46. Social Report
An analytics tool for your social network accounts, provides with information such as demographics, interests, keywords etc. The services are in the line on that of Google Analytics.
This tool helps you in engagement with your brand’s most loyal followers and will help you with gaining new fans on social media. It can work with almost all social media networks.
48. Social Oomph
Aimed at increasing social media productivity, this tool is functional on social media networks such as Twitter Facebook, Linkedin, RSS feeds etc. It helps in scheduling updates and managing social media activity.
49. Sprout Social
Social Sprout is a social media management tool. It is used for publishing, analytics and monitoring. This tool can help business in finding new consumers as well.
This tool is a complete solution for brands who use only Pinterest for marketing.
A twitter search tool for monitoring and analytics. It allows users to search by time and place. Sentiments for every tweet can also be analyzed using Topsy.
TweetDeck is a powerful Twitter tool for real-time tracking, organising and engagement.
53. Viral Heat
Viral Heat is a Social Media tool that helps get the most out of the platform across Marketing, Sales and Support. It helps in scheduling, publishing, monitoring conversations, sentiment analysis and gives actionable insights into Social Media ROI
UberVu delivers monitoring, engagement, collaboration and reporting in a single dashboard and automates most of the tedious manual work of a social media marketer: finding insights, detecting influencer mentions, detecting trending stories and suggesting engaging content to post.
Vocus provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. It helps clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness.
6 Social Media Promotion Tools
GroSocial is a Social Media Management software that helps to create effective and successful Social Media promotions, giveaways and contests.
57. Lead Sift
LeadSift helps find actionable business opportunities on Social Media. LeadSift is an easy to use cloud platform that sifts through millions of social media conversations to deliver clients relevant and timely business opportunities.
Offerpop is a user-friendly promotional tool to create various marketing campaigns on Facebook & Twitter. With the help of this tool, campaigns can be monitored on a real-time basis & campaign reports are automatically stored & archived.
PunchTab is a multi-channel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behaviour and drive business success.
ShortStack’s Campaign-building tools give you a clear picture of your customers and opportunities to engage with them anywhere. ShortStack is the DIY solution for contests, promotions, sweepstakes, and most anything else your imagination can cook up.
61. Social Passport
Social Passport uses NFC (Near Field Communication) technology and combines all your social media profiles at one place allowing users to instantly “Like” “Follow” or “Check-in” with a single TAP of their phone. In addition to performing basic social media operations Social Passport is the ticket to deals and savings through local retailers. With a single tap one can be rewarded for social media through coupons and loyalty points.
6 Social Media Monitoring Software Tools
Bottlenose combines massive data intake, sophisticated topic discovery and Natural Language Processing classification, robust trend analytics, live visualizations, and the industry’s best sentiment analysis — all in real time.
63. Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. Some handy uses of Google Alerts include:
- monitoring a developing news story
- keeping current on a competitor or industry
- getting the latest on a celebrity or event
- keeping tabs on your favorite sports teams
Mention is a Social Media Listening tool. It enables the user to monitor topics real time and gives out analytics, reports and statistics.
65. Social Mention
Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
Topsy is a tool for Twitter search, Monitoring & Analytics. Topsy Social Media Analytics allows you to search by time and place, set alerts, and analyze sentiment for every tweet ever made.
67. Organic Marketing Analytics
Organic Marketing Analytics (OMA) is a Content Marketing and Traffic Generation platform for enterprise marketers. The app helps content marketers move from “gut instinct” to “data driven” decision making while taking the pain out of content marketing.
OMA helps you understand your audience better, simplifies publishing content, and optimizes your content for natural reach, along with automating the finding and engaging of influential sites and people across search, social, blogs, news sites, forums and Q&A sites.
8 Social Media Influence Marketing Tools
BuzzSumo provides insights into the most popular content online and the influencers sharing it. One can analyse what content performs the best for any topic or competitor. It also enables one to find key influencers to promote content.
FollowerWonk is a tool for Twitter analytics, follower segmentation, social graph tracking, and more. Followerwonk helps you explore and grow your social graph.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score.
The Kred Score is now the Social Network for Influencers. It allows you to create your trusted influence Network; Share content and ideas; Build your influence.
72. Little Bird
Little Bird’s social graph analysis focuses on relevant connections inside a community, not just the content people post and popularity they can fake. It enables you to
- Find influencers validated by their peers, on any topic
- Read just the hottest emerging news in any field
- Get actionable intelligence for influencer marketing, content marketing and social sales
73. Peer Index
PeerIndex is a tool that provides social media analytics based on footprints from use of major social media services. PeerIndex enables marketers to segment and engage their social community through understanding the individuals rather than using simplistic message tracking.
PROskore is an online business network that measures professional reputation. They do this by looking at the professional background, social media influence and overall popularity. They then use this score to help generate new business from other members of the PROskore network.
Traackr is an Influence Management Platform for Marketers. It can be used for monitoring, planning campaigns and for Analytics & Reporting.
Simplify360 is a Social Media Monitroing, Analytics & Marketing tool. It can also be used as a listening CRM tool.
Hashtags, Alerts, Virality and Apps: Unmetric provides deep intelligence on social campaigns and covers Facebook, Twitter, YouTube, Pinterest, Linkedin etc
78. Konnect Social
Konnect Social is a Social Media monitoring, analytics and reporting tool built to help businesses grow through insights on the social web. It can be used for Monitroing, CRM, Competitor Analysis and Brand Analysis.
Radian6 is a Social Media Marketing Suite to manage social campaigns that drive business results, powered by salesforce.com. It gives insights about every conversation happening online about your brand, products, competitors and industry trends, and allows to respond in real time.
BuildyourCommunity is a Community Management Tool. It will help marketers and managers to be up-to-date with their brand communities and the audited data will help them run focused and impactful digital campaigns, which optimises the media spend.
Bluerabbit is a simple software-as-service platform for Traditional and Social Customer Relationship Management and Loyalty System. As a solution, the bluerabbit platform enables businesses to understand their customers better, track their behavior and social influences, and deliver targeted offers and experiences based on its predictive analytics capability.
82. Zozolo Social ROI
Zozolo helps Increase sales from Social Media, enhance engagement, boost campaign participation and decrease Media Spends. Zozolo’s analytics system tracks every social action of a fan and allots points based on a customizable loyalty points system, built on the social media objective of each brand. The loyalty points finally get converted into a defined gratification, which can be in the form of brand merchandise, exclusive gifts, coupons, etc. Gratifications in the form of coupons, that are redeemable at sales (whether online or offline) can be easily tracked and this enables ROI calculation from Social Media.
Rapportive shows everything about your contacts right inside your Gmail. It is an add-on for your browser and replaces gmail ads with linkedin information.
84. Tweetbot – mobile twitter app
Tweetbot is a third party client application for the social networking site Twitter meant for use on Apple Inc.’s iPhone, iPod Touch, iPad and Mac platforms.
85. Carbon – mobile twitter app
Carbon is a third party client application for the social networking site Twitter meant for use on phones using Google Inc.’s Android OS.
86. Twicca – mobile twitter app
Twicca is a third party client application for the social networking site Twitter meant for use on phones using Google Inc.’s Android OS.
Explic8 collects large volumes of unstructured conversations in real time from social sites and news sites using its own crawlers as well as via third party APIs. Apart from popular platforms like Facebook, Twitter, YouTube, Linkedin and Pinterest, Explic8 covers millions of other social networking sites, review sites, Q&A sites, forums, video and image sharing sites, classifieds sites, social bookmarking sites, blogs, and news sites.
Frrole is a social intelligence platform that mines precise content and generates deep insights from Twitter. The engine that powers Frrole has the ability to analyze hundreds of millions of universal data sets in real-time.
EaseSocial is a software tool which helps to monitor and manage social media initiatives across various social networking platforms. It automates social media campaigns on all major social media networks and allows a user to view all the online conversations about their brand and products in real time.
Oogwave is a private content collaboration and communication platform, helping a group of people to get their work done faster. It provides one place to share, communicate and track things, making it easy for you to be in sync with your team.
91. Happiest Minds
Happiest Minds’ Customer Engagement Platform will enable brands to develop a structured engagement with users. Brands can connect directly with users to get meaningful and actionable insights through interesting and targeted engagement.
Reputome® is a Brand Management & Reputation Audit tool that tracks all conversations and mentions that are relevant to the brand across all of the World Wide Web, covering Blogs, Social Platforms, Websites, News Channels, Video Channels, etc. It can be extended to function as a Marketing & Sales support platform for conversation marketing, brand launches and concept selling.
Top Keyword Tools
93. Bing Keyword Tool
Stop guessing at what people are searching for and use the Bing Keyword Research tool to get keyword ideas and suggestions for your content. The Keyword Research tool shows stats and suggestions based on up to 6 months of historical data. No averages.
94. Google Keyword Planner
Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
SEMrush allows you to search trends, competition, and dollars spent by your competition among the hallmarks of taking the guesswork out of any marketing effort.
SpyFu exposes the search marketing secret formula of your most successful competitors. You can search for any domain and see every place they’ve shown up on Google: every keyword your competitors have bought on Adwords, every organic rank, and every ad variation in the last 6 years.
With this free keyword tool, You can instantly generate thousands of keyword ideas from real user queries. These suggestions can be used and the keywords can be included in your blog post.
WordStream allows you to get thousands of keyword suggestions from a constantly updated database of more than a trillion unique search queries, giving you more keywords, faster than even paid keyword tools. With the PPC Advisor you can easily create, optimize, manage, and measure the high performance PPC campaigns that exist all over the internet on a weekly basis.
Generate higher amounts of traffic from your target audience and multiply your profits by using Wordtracker technology, a comprehensive keyword optimization tool. The results are based on searches that have been conducted by real people. Obtain direct results from a database of over 320 million specific Wordtracker keywords and 95 million other search engine keywords.
Webfluenz is a sophisticated social media monitoring and intelligence tool that enables its clients to listen, monitor and engage with social media and the real-time web.
Helpaway.com is a Twitter based online Social Media Management Software to help businesses find new customers, assist existing clients, view detailed analytics & grow their Twitter presence. Social Media and digital agencies can use helpaway.com to can track their campaign performance and view detailed analysis of keywords and mentions of their brands in Twitter. Helpaway connects brand advertisers, agencies, and networks to real time Twitter audience insights.
The tool is called “Selasdia”. It is a sales aid which can:
- Listen to your customers
- Collect leads
- Market your products
- Promote your brand
- It does this through social media.
Veooz is a live sentiment analysis tool. It monitors the web and helps you analyze the pulse of discussion that are revolving around a particular topic. It tries to gauge the sentiment of views shared across platforms such as Twitter, Facebook, LinkedIn, Google+, News Sites and Blogs.
Top Multi-functional Tools
Build your brand and drive revenue with the Meltwater Buzz social media marketing suite. The Meltwater Buzz suite combines deep social media monitoring and analytics with efficient social engagement and social promotion building.
ThoughtBuzz is a powerful and feature-rich 24/7 real-time application for tracking and analysing public conversations across a plethora of social media platforms, in an easy-to-use customisable format.