BC Web Wise has bagged the digital duties of some prominent companies, like Mankind Pharmaceuticals, Wings Biotech and SanDisk. Mankind and Wings Biotech are leading pharmaceutical companies in India with pharma, OTC and FMCG products under their belts. Mankind has entrusted BC Web Wise to manage their corporate social-business and corporate website, while for Wings Biotech, the agency will be handling its entire social-media communication and redesigning their website from scratch.
With big names, the responsibilities also get bigger. Elstan Rebello, Business Head, BC Web Wise understands that and this is what he has to say, “Businesses are won on strategies. But now we have to push harder to bring the ideas alive. Make them tangible.”
As excited as the agency is to bag those accounts, so are the bosses from the client's side. R.P. Arora, MD, Wings Biotech says with a smile, “We've been a research-led company. But, in this age, marketing is equally important. Our focus in the coming years will be to integrate mainline advertising with digital. To begin with, BC Web Wise is already working to jazz up our website.” We will definitely watch out for that space.
Catching on Arjun Juneja, MD, Mankind he says, “We needed a partner who could understand our company culture, and bring about fresh ideas in the new-age medium by living within that ethos. BC Web Wise can bring that to the table.”As for the agency, the focus has been on an insight-based strategy with fresh ideas. Commenting on the wins, Chaaya Baradhwaaj, founder, BC Web Wise says, “We don't believe in just throwing digital ideas at the client. We present insights, strategies and then ideas based on those insights. ”
The agency is already catering to Google India, Hero MotoCorp and Save The Children from its Delhi arm. Today, more and more businesses are waking up to the need to be present on social media platforms. Agencies like BC Web Wise are using this opportunity to build brands online and use their expertise to engage the target audience on social media.